A few things you'll learn in the book...

Funnels are so Newtonian.

The traditional enrollment funnel with its illusion of sequentially phased control no longer works in this chaotic, networked world.

The dark matters.

The enrollment cosmos is teeming with dark matter populations - hidden from view, but all around us and accessible - if only we seek them out.

Rankingdom rules.

The self-anointed royalty of the college rankings industry are demanding fealty to their misleading metrics often at the expense of institutional mission.

Communities are where you find EM.

The enrollment of student communities is only one piece of a broadened view of Enrollment Management that encompasses all kinds of communities.

Is That Your Funnel Answer?

It turns out, that good old, reliable metaphor - the enrollment funnel - is leaking like a sieve. . .

Think about it. In a real funnel, all of the material entering the broad opening at the top eventually flows out the narrow outlet at the bottom. As a metaphor for a winnowing process, the funnel is inherently defective because it makes no provision for the outflows of those who do not proceed through subsequent phases. . .

The funnel metaphor actually perpetuates a crucial blind spot in the way enrollment managers and other institutional leaders view the world. It is a view that, like the funnel image itself, narrows down to a preoccupation with enrolling a class, often at the expense of assuring the optimal match of students and school, never mind building lifelong relationships.