The Authors
John Maguire
As an academic trained in the scientific method, Jack Maguire introduced market research to the field of admissions when he became the Dean of Admissions at Boston College in the early 1970’s. Soon after he began his groundbreaking work in admissions marketing, he created (and named) the first enrollment management model for the recruitment and retention of students. During his tenure at Boston College, he tripled the number of applications and transformed the quality and national character of the student body. Since his founding of Maguire Associates in 1983, Jack has served hundreds of clients and contributed to the evolution of marketing in higher education. He has authored numerous papers and served as a faculty member at institutes such as the Harvard Summer Institute and has been featured in Money magazine, The Chronicle of Higher Education, and NPR’s “Talk of the Nation” and “Morning Edition.” Jack also founded the Web-based market research company, DiscoverWhy, and is the principal author of a patent on innovative research technology and methods, which was approved by the U.S. Patent Office in 2000. He has served as a trustee of United Cerebral Palsy Associations, The College Board, and four institutions of higher education in the U.S. and abroad. He holds a Ph.D. in theoretical physics from Boston College and received a post-doctoral fellowship from Rice University. Jack has served as leader of projects such as Boston College, Boston University, The University of Notre Dame, Rice University, The New School, and Columbia University Teachers College. His avocations include the history and culture of Nantucket, the theory and strategy/tactics of baseball; the elusive simple solution to Fermat's Last Theorem, and Cosmic Evolution – from the Big Bang to networked consciousness. He is also a movie buff. You can reach Jack at jmaguire@maguireassoc.com. |
Lawrence Butler
Larry leads the Maguire Associates strategic planning practice. He began his 35-year consulting career with The Boston Consulting Group, where he was responsible for strategy assignments on behalf of a broad array of corporate and institutional clients. He subsequently established a consulting firm specializing in strategic planning for non-profit institutions in fields as diverse as higher education, museums, healthcare, and philanthropy. More recently, he served as Senior Vice President of The Ross Group where he led that firm’s governance and strategy practice. Larry has also served as Instructor in Management of Social Issues and Business Ethics at Northeastern University and been a guest speaker at Harvard Business School, Harvard School of Public Health, Association of Governing Boards of Universities and Colleges (AGB), and Council of Independent Colleges. He has written extensively on improving the information resources of governing boards and senior management teams. Among his publications are: The Nonprofit Dashboard: A Tool for Tracking Progress, BoardSource, 2007; The Board's Role in Strategic Planning, AGB, 2006; Strategic Thinking and Planning, Templates for Trustees (with D. Fischer), Museum Trustee Association, 2004; A New Tool for the Board’s Kit: Board Information Systems and DashBoard Reporting, The Governance Institute, 1999; A Guide to Board Information Systems, AGB, 1999. Larry holds an M.B.A. from Harvard Business School and a bachelor’s degree from Harvard College. An accomplished illustrator and caricaturist, he was for several years an editorial cartoonist. He continues to pursue these interests through his own design studio. Larry is married with two musician sons. lbutler@maguireassoc.com. |
