The Authors

John Maguire

John MaguireJack Maguire is Founder and Chairman of Maguire Associates. As an academic trained in the scientific method, he introduced market research to the field of admissions in the early 1970’s when he became Dean of Admissions at Boston College, creating (and naming) the first “enrollment management” model for the recruitment and retention of students.  Since his founding of Maguire Associates in 1983, Jack has served hundreds of clients, authored numerous papers, and has been featured in Money magazine, The Chronicle of Higher Education, and NPR’s “Talk of the Nation and “Morning Edition.”

Lawrence Butler

Larry ButlerLarry Butler is a Senior Consultant at Maguire Associates where he heads the firm’sstrategy practice. He began his 35-year consulting career with The Boston Consulting Group, where he was responsible for strategy assignments on behalf of a broad array of corporate and institutional clients. He has written extensively on strategic planning and “dashboards” for governing boards and senior management teams.

Maguire Associates

Maguire Associates Inc.Maguire Associates is a research-based consulting firm that exclusively serves educational clients - close to 400 of them – from colleges and universities to independent and public schools, consortia and government organizations focused on education. For 25 years, the firm has applied innovations in market research, analysis, and predictive modeling to help clients understand the dynamics of past performance, apply insightful knowledge to sound decision-making, and attain desired outcomes.

Maguire Associates, Inc. - 5 Concord Farms - 555 Virginia Road, Suite 201 - Concord, MA 01742-2727 - Phone: 978.371.1775 - FAX: 978.371.1759

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