It doesn't take an Einstein...

to know that Enrollment Management needs to be reformulated for the new world of higher education - a world in which virtual communities proliferate, global boundaries are erased, "stealth" applicants abound, and US News, MySpace and Facebook shape the expectations and opinions of those making college choice decisions.

In this provocative new book by Jack Maguire ("The Father of Enrollment Management"), Larry Butler, and their colleagues at Maguire Associates, you'll learn some pretty mind-bending things about how to succeed in this seemingly irrational world - things like why...

• Funnels are so Newtonian.
• The dark matters.
• Rankingdom rules.
• Communities are where you find EM.